Living in Norfolk for the last 25 years, John is now Chief Agricultural Officer at AF. As Chief Agricultural Officer, John’s role is to ensure that AF Members get the best value products on farm in a timely manner; ensuring that farms can continue to produce high quality food and habitats.

John’s role as Business Manager for Norfolk for Sentry Ltd, developed John’s knowledge of how to run profitable farms; ensuring the farm and nature could work together.

John has a keen interest in using technology and chairs the AgriTechE stakeholder Group. He has been instrumental in setting up a Facilitation group in South Norfolk whose ambitions are to reduce the impact of farming on the river Waveney and allow the environment to thrive whilst maintaining farm incomes.