Sustainable Farming Incentive
About this service
What is the Sustainable Farming Incentive?
The Sustainable Farming Incentive is a flexible agri-environment scheme administered by the Rural Payments Agency.
The SFI scheme encourages Norfolk farmers and landowners to adopt certain practices to benefit the environment. These practices are employed to improve soil health, enhance biodiversity, reduce carbon emissions, and improve water quality.
The benefits
The beneficial practices of The Sustainable Farming Incentive
With the correct SFI guidance, Norfolk farmers and landowners could start to introduce these beneficial practices for both the environment’s betterment and their business growth. Such practices may include:
- Crop rotation
- Reducing chemical inputs
- Implementing agroforestry systems
- Creating habitats for wildlife
- Improving water management
Long term
The long term benefit
By accessing these sustainable and regenerative farming and land management principles, you can be rewarded for:
- Improving the environment
- Promoting long-term resilience and sustainability within your farm or land
- Positively contributing to broader environmental concerns such as climate change
Contact Us
Who do I need to speak to?
Sasha will be able to assist in choosing the right management options for your application, that work for your farm. She has many years’ experience in providing advice as to the most appropriate options for your land.
She will be able to come to your farm and discuss with you the best way forward, choosing from all the available options in the scheme.
Testimonials
What people say about Norfolk FWAG
Case studies
What we've been up to
Deepdale Farm: Responsible Deer Management Balanced with Farming, Nature, and People
Site overview Deepdale Farm was one of the first farms to become involved in the work of Norfolk FWAG’s Norfolk Deer Strategy (NDS), back in July 2025, when Anna and Fiona invited us along to see how the farm was evolving into a haven for nature and people on the
Norfolk FWAG Nature-Based Solutions Case Study: Kirby Cane Hall Farms
Site and event overview Norfolk FWAG held a Nature-based Solutions (NbS) workshop and farm visit on 10 December 2025, based at the Jubilee Hall in Bungay, followed by a visit to Kirby Cane Hall Farms. The event brought together farmers, landowners and representatives from several River Trusts, providing an opportunity
Peatland restoration, Chestnut Farm
Peatlands in the broads: Healthy peatlands are a haven for wildlife, they store carbon in their soils as well as cleaning and storing water in the landscape. The Broads contains a significant amount of England’s lowland peatlands, however approximately one quarter of them are drained for agriculture. When peat is
FAQ
Frequently Asked Questions
How do I seek support?
To access SFI payments and develop a more sustainable and regenerative approach to farming, Norfolk Farming Wildlife and Advisory Group can help – as a member of our charity, you benefit from access to our SFI guidance at a discounted rate.
The Sustainable Farming Incentive is known as a more flexible option for farming conservation than Countryside Stewardship; this is mainly down to the administrative ease of SFI. Should you seek the help of our qualified and professional advisers, depending on the size of your farm, this process can take time to finalise, ranging from periods of only a few hours to multiple days.
How does the Sustainable Farming Incentive help me?
Norfolk FWAG is a team of experts that offer dependable farming advice, and we specialise in SFI guidance for Norfolk farmers and landowners. We help our members in as much capacity as needed – from advising on appropriate Sustainable Farming Incentive options or conducting in-field assessments to completing the full SFI scheme applications on your behalf.
Ultimately, we support you in accessing the Sustainable Farming Incentive to help fill the gap from the Basic Payment Scheme (BPS).