Norfolk FWAG are currently seeking financial contributions, via a crowdfunding campaign, to develop a Norfolk strategy to better manage deer populations, and ensure venison can enter the local food chain.
Through working with our membership and partners, including the Broads Authority and Forestry Commission, it has been identified that deer management is a complex challenge. Deer numbers, mainly non-native deer such as Muntjac and Chinese Water Deer, are increasing and causing significant damage to food crops, habitats and tree planting. Deer collisions on roads are also increasing in Norfolk. Up from 35,000 a year in 2003, with numbers today estimated to be around 75,000 a year.
With food quality and security continuing to be a challenge, there is a great opportunity to coordinate the provision of nutritious Norfolk venison and the high ethical and welfare standards. This project will have a positive impact on the environment, with co-ordination leading to an improved understanding of effective deer management, long-term reduced damage to food crops and habitats, as well as increased education of the importance of deer management. Communities could also begin to see more opportunities to consume locally sourced meat.
How we’ll spend the money raised
Including £10,000 match from Norfolk County Council, the project will raise £20,000. This £20,000 will see the recruitment of an experienced dedicated deer co-ordinator who will:
- Work with groups of farmers, deer managers, and stakeholders across Norfolk to improve the coordination of deer management.
- Develop local infrastructure plans to support effective venison processing, and assist with funding applications for additional funding from Farming in Protected Landscape, Countryside Stewardship and licences.
- Review routes to market and engage with the supply chain to bring high-quality Norfolk venison to local markets, via a clear and reputable brand.
- Host public events to raise awareness about the importance of deer management, and provide education on cooking and enjoying venison.
This project will take place from July 2025 to April 2026, with a view to securing future funding to continue the important role.
We are delighted to announce that the Norfolk Venison Strategy and Norfolk Deer Strategy will work in partnership with the Saint Hubert Club of Great Britain.
The Saint Hubert Club of Great Britain
St Hubert Deer Management provides expert solutions to farmers, foresters, landowners, and managers, regardless of property size. Established in Norfolk in 1953, we prepare management strategies, conduct risk assessments, and ensure effective implementation through our network of qualified, insured deer managers.
We respond to local needs, supporting conservation and biodiversity through sustainable solutions that balance deer populations with surrounding land uses and wider landscape requirements. Recognising the ecological value of native deer, we advocate a cohesive strategy ensuring ethical venison harvesting while fostering harmony between conservation, public interest, and land stewardship.
For donors who are not currently members of Norfolk FWAG, they will receive a free Supporter Membership for the remainder of 2025, which gives access to the latest policy updates, newsletters, and invites to our upcoming events. – Learn more about supporter membership.
To learn more and donate, please visit via the button below: https://www.crowdfunder.co.uk/p/norfolk-venison-strategy
